Princetown General – Store, Cafe and Bar

The opening of the re-imagined Princetown General – Store, Café and Bar has heralded the return of a local landmark.

Princetown Hill has long been a favoured meeting place for residents and visitors accessing the Great Ocean Walk and Princetown beach via the Serpentine Wetland boardwalk.

Walkers, birdwatchers, kayakers, gravel riders, and trail runners, can now pick up essential supplies, meet, eat, relax and imbibe in regional fare.

Set atop the small riverside village overlooking the Gellibrand River Estuary the refreshed store café and bar offers everyday essentials, quality coffee, craft beer and simple, comforting fare, making it an easy stop for supplies, takeaway food and relaxed moments between coastal adventures.

Whether you’re exploring the Great Ocean Road, heading to the Twelve Apostles, or enjoying time by the Gellibrand River, the Princetown General – Café, Store and Bar looks forward to becoming part of your journey again.